Search Engine Optimization is also known by the abbreviation SEO. Put in simple words this is the process that makes your website appear at the top of the search engines like Google.
What is it exactly?
Where your website appears while searched on Google does make a difference for you and for your business. The majority of online-savvy businesses hire search engine marketing agencies to help them with the ranking of their site, which leads to return on the investment made into their websites.
Although there are many search engines like Yahoo, Bing, etc still the most popular and most used one is Google. Whenever one needs something – should be a dentist, a carwash, lawyer, a restaurant or anything else, he opens Google, looks for it and compare results. Most people never go to page two of the search. This is why it is of crucial importance to your business that you appear as up as possible at the search. Nowadays it is even easier to have access to this kind of information as the mobile technologies, tables, phones and all internet access giving devices give the opportunity of having the information one needs almost anywhere at any given time.
Studies show that about 70% of the traffic generated from a Google search goes to the top 3 positions on the shown results.