Companies around the world pay millions of dollars to search engines like Google for a very simple reason – they drive traffic through their websites thus often creating new businesses. And they don’t have to pay Google unless someone actually clicks into their website.
Nowadays whatever you may need the first impulse tells you to search in Google. It has become such a part of our lives that we even adopted the verb for it – “I’ll Google it”. Whenever someone needs to find something they Google it. The key word here is NEED. This is why any searches that are based on that need, if lead correctly, can land onto your website.